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01.23.2004
It's our second-ever Foto
Friday here at the Ludic Log, in which I present pictures I took
of things that cannot possibly be of interest to anyone other
than myself. This week, I plunge you, cruelly and head-first,
into my inexplicable love for collecting old beer and liquor
memorabilia. If it can get you drunk and they don't make it anymore,
I'll shell out half my rent on a piece of flimsy tin with its
logo. Click on the thumbnail for the larger image, and enjoy!
This is a tip tray from
Chicago's famous Berghoff, the oldest restaurant in the city.
They make their own beer, which you can buy at the restaurant.
This is from their 100th anniversary in 1990.
Erlanger was a beer manufactured
by Michelob. Or, at least it was in the 1970s, which is when
this sign was made. It was originally a small brewery in 1893,
but by this time it had been bought out and was a sort of seventies
version of a microbrew.
This light-up Falstaff
sign is from the mid-'60s. The beer mugs are supposed to tilt
back and forth like they're being hoisted, but the rocker motor
doesn't work. The lights still work, though, so you get to see
the drunken fishermen.
One of my favorites, this
metal sign from the late '40s advertises Pittsburgh's Fort Pitt
beer. It's also, as you can see, a baseball scoreboard, although
since it's made of metal, I'm not sure how you're supposed to
mark it. Magnets, maybe.
Leinenkugel is one of
Wisconsin's few remaining independent breweries. They've branched
out into a bunch of really good seasonal concoctions, but this
is back when they just made one kind. I'm not sure when this
tin sign was made; late '60s is my guess.
All right, this is hardly
an antique, and Miller Lite is not old, obscure, discontinued
or good. But I found it in an alley, and hey! Free chalkboard.
Note my crappy handwriting. Stupid left-handed chalk.
A tin sign, I think from
the mid-'70s, for Texas' own Lone Star Beer. I always loved Lone
Star's design, advertising and style, which is why it's such
a disappointment that the actual beer sucks.
A bar mirror, almost certainly
a reproduction from the 1990s, featuring the Canadian mint liqueur
called McGillicuddy's. The same company also makes a vanilla
schnapps, which, when mixed with cranberry juice and cream, is
kick-ass good.
Before Pabst Blue Ribbon
was the preferred brewski of trucker-hatted hipsters, it was
just a really shitty, watered-down beer from Milwaukee. I think
this tip tray (featuring the dubious claim that PBR is made with
33 different blends of beer) is from the '60s.
Rainier beer is made in
Washington, and surprisingly for a regional beer, it's pretty
decent. This faux-neon sign, although it works only sporadically,
is still nifty. This one's from the 1980s, when fake neon was
all the rage.
I'm pretty sure that Gold
Crown beer isn't around anymore, although Rheingold may be. This
tip tray dates back to the 1950s, when both brands were quite
popular. "Both beers union made by United States Brewing
Company".
Special Export is still
popular in Chicago, though it's no longer the national best-seller
it was in decades past. This light-up sign (I think from the
late '70s or early '80s) is one of my favorite pieces; the ship-in-the-bottle
looks better in person than in this photo.
This is a light-up Stroh's
sign from the early 1990s. It's not a particularly impressive
sign, and I don't really care for Stroh's, but man! It glows
in this freaky vampire blood-red. Unnerving!
One of the few bar mirrors
I own that isn't a repro, this one (for Teacher's Highland Cream
Scotch) probably dates from the late 1960s. It's pretty spiffy,
though it definitely needs a new frame.
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