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02.28.2002
It's time for the most
glamorous and prestigious awards show in America! No, not the
Grammies. They've suffered a great decline in prestige since
an artist under 50 was allowed to win "Best Album"
several years back. No, not the Oscars. They've been seriously
lacking in glamor since the birth of Melissa Rivers. I'm talking
about the Ludic Syndicate Moronic Food Product of the Year Award,
better known as the Crappy! Let's take a look at this year's
candidates.
1. Ball
Park Singles individually wrapped hot dogs.
Hot dogs have long been
a powerhouse presence at the Crappy Awards. From the early days
of Armour's "cutting room floor" to the 1979 sweep
by Louis Rich turkey hot dogs to the miraculous near-upset two
years ago by Best's Kosher bagel dogs, these sad, lifeless, gray
meat tubes are always welcome guests at the Sodium Mononitrate
Memorial Food Additive Pavilion. And this year is no exception:
wastefully packaged, pointless, unhealthy, packed with preservatives
and filler, and way too heavy on the paprika coloring (to simulate
real meatness), these individually wrapped plump-when-you-nuke-'ems
are an early favorite in the voting. Ball Park will be sending
gregarious spokesathlete Michael "Darn! Surgery! And Just
When Everything Was Going So Well" Jordan to accept the
Golden Crap Shack award in the event of a win. Convenience never
tasted so overprocessed!
2. Oscar
Mayer ready-to-serve bacon.
Today's modern, now, a-go-go
shopper is always in a rush. Between working 10 hours a day to
keep up those productivity numbers, jetting the kids to soccer
practice, keeping an eye on those stocks, and finding the time
to watch four to five hours of quality TV a day, there's not
a minute to spare -- let alone the two minutes it takes to fry
up some bacon! Well, it's the meat-product experts at Oscar Mayer
to the rescue, with these nitrate-laden, preservative-packed,
quasi-actual bacon strips. These are the same vaguely delicious,
liquid-smoke-flavored meatoid rectangles that add new levels
of cholesterol-clogged enjoyment to the same old boring fast
food cheeseburgers! Just pop them in the microwave (shaving precious
seconds off the laborious prep time of "real" bacon),
or eat them cold from the package, so as not to mess up a plate
that you'll only have to wash later! By this motto they stand:
"bacon in seconds, not minutes"!
3. P.J.
Singles individually wrapped peanut butter and jelly slices.
In the paleolithic "Betty
Crocker" days, busy parents had to open two separate jars
to make a delicious, nutritious peanut butter and jelly sandwich
for their kids -- a process that would take upwards of three
minutes. The advent of Goober Grape (Crappy winner, 1974) cut
that time in half. But today, pressed-for-time paterfamilias
don't have time to open any jars, even ones that contain
peanut butter AND jelly, helpfully pre-swirled for your spreading
ease. That's where the twin genies of food chemistry and marketing
come in. P.J. Singles come wrapped in a plastic sheath, exactly
like "American cheese" slices (Lifetime Achievement
Award, 1989), and are made of ingredients that are similar, in
many important ways, to peanut butter and jelly. Your kids won't
be able to tell the difference after a few drinks, and more importantly,
you'll save untold microseconds by just being able to unwrap
the slice and whack it down on some white bread, instead of all
that dangerous and laborious messing around with jars and knives!
4. Mama
Mary's fully prepared homestyle pancakes in a tin.
Convenience is a theme
this year, and if modern consumers can't spare the two minutes
it takes to fry bacon, they certainly don't have the upwards
of five minutes it takes to prepare a pre-made pancake mix. Maybe
your rich snooty billionaires who laze by the pool all day drinking
tropical drinks and counting their lottery money can have their
butlers whip up some eggs and milk and flour and put real pancakes
on the griddle, but for working Joes and Janes like us, there's
just not enough time. Mama Mary to the rescue, with chemically
preserved, fully cooked and shaped pancakes in a tin, just like
mom used to industrially process! Some insiders say that the
"duelling breakfast foods" scenario set up by pancakes
AND bacon will split the vote and cause a loss for both, but
don't count these guys out: they're as useless and bad-tasting
as the bacon, and have the added bonus of remarkably wasteful
packaging -- while a small box of pancake mix can yield up to
4 dozen flapjacks, these come in huge, space-hogging metal containers
holding a mere six griddlecakes!
5. Ruffles
3-D potato chips.
But it's not all about
convenience. The sheer razor's-edge joy of innovation counts
for a lot as well. While salty snack foods are delicious and
convenient, they've long been scientifically limited by existing
in only two dimensions. (For those -- like us! -- without degrees
in advanced physics, here's the skinny: science tells us that
any flat object, such as a piece of paper, a table, or a tortilla
chip, is "two-dimensional".) Enter the daring futurists
at Frito-Lay. These amazing, space-age, hi-tech robo-chips are
sort of honeycomb-shaped and rounded, and hollow in the center,
giving them the incredible ability to exist in three dimensions
at once! It seems like only a few years ago this sort of technological
breakthrough was the stuff of science fiction, but now you can
go to your local convenience store and purchase a snack chip
that has not only awesome, radical flavor, but exists in three
-- count 'em -- dimensions at once! What won't they think of
next?
AND THE WINNER OF THIS
YEAR'S CRAPPY IS: Ruffles 3-D potato chips! Not only are they
pointless, stupid, expensive, foul-tasting, and marked by a particularly
shrill and irritating ad campaign, but while I was researching
the link, the Frito-Lay site crashed my computer, forcing me
to rewrite this entire entry! Congratulations, Ruffles 3-D: you're
one of a kind! Unless you count Doritos 3-D!
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