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09.10.2002
To follow in the gargantuan
footsteps of Barzun's seminal (not to mention semeinal) work
on the significance -- and I use the word in its strictest structuralist
sense -- of the Hostess oeuvre, the immortal From Cupcakes
to Chocodiles: the Decade of Difference, seems presumptuous,
if not arrogant. And yet, we, the inheritors of the postmodernist
tradition, must do more than live in the house we have been willed;
we must have the will to climb to the roof, and, using the purchase
of perspective, look farther afield than the men who constructed
the cupola. "With great power", noted psychosexual
satrap and arch-foe of June
Jitsui and the Twinkie
Takers Mr. Spider Man, "comes great responsibility."
We have been granted the awesome power of post-structuralist
literary deconstruction; we must accept the huge responsibility
this entails. Such is our manifestly manifold manifesto; such
is our horrible task. And such, the present volume will attempt
to achieve.
Farbeit from the author
to accuse Barzun of mistakes; I am, after all, tenured. But there
are holes in the mosquito netting in which flitting, felonious
suckers of blood and meaning may dart in and out; there are gaps
in the metalutionary fossil record. Key among them, the Schlüssel
that provides an anschluss to our Schloß,
is his focus on the socioeconomic at the expense of the political.
Much is made in the text of the sexual power dynamic at work
in Archie's
New Girl, with the landed plutocrat Veronica debasing herself
in the role of a scullery-maid for the favors of of the America-surrogate
Archie; and the master is at his peak when he floridly and elegantly
assails the false environmentalism and quick-fix Establishment
hypocrisy of the infamous That
Dirty Beach. Occassionally he will dabble in the persono-political,
as in his justifiably widely-excerpted assault on Captain
America and the Red Skull: he laments "the Nazi denatured,
the werewolf transformed from a creature of tooth and claw to
an ill-tempered cur who threatens only to piddle on your bicentennial
cocktail party". He accurately skewers a generation robbed
of history by the failures of its educational system, noting
that "untold aeons of theomilitaristic struggle are distilled
into a superscripted cheat-sheet that tells the blind generation
that 'the Cosmic Cube can do anything'", and gravely warns
that "the nuclear death machines of the duelling Rock 'Em-Sock
'Em Robots of state communism and market capitalism will not
be so easily bribed with a snack cake".
But when it comes to more
specific indictments of 20th-century reactionitariansm, the reaver
of words falls strangely strangles and mute (moot?). Anent the
dynamic labor struggles of Twinkieless
Gotham City he has little to say; ignoring the burgeoning
bourgeoise class struggle inherent in the tuxedoed aristocrat's
plan to enslave laborers, he focuses instead on the cultural
aspect, meta-metaphoring television while revolution lies fallow.
Despite the obvious Red Scare overtones and white-flight references
of the obviously-titled The
Power of Gold ("Fighting an invisible enemy has its
drawbacks"), Barzun has only this ambigious comment: "The
House of Hostess at its most recherché". And about
the charged political dynamite that is The
Flash Meets the Bureauc-Rat, he says nothing.
But his most obvious exclusion
-- unlike the Kafkaesque tale of the malevolent paper-pusher
or the Stalin stand-in Impercepto, it is not even mention in
the index -- is The
Hulk vs. the Phoomie Goonies. All the hallmarks of Hostess,
ever the vanguard of the imperial guard, posing as the avant-garde,
are here: the simultaneous glorification and terror of the civil
servant; the revolutionary as enemy rather than as liberator;
the easy co-option of revolutionary consciousness by tasty baked
goods; the desire of the capitalist state tool to make others
pay for the consequences of his own actions, proaieretic and
otherwise. The brutish man-child-consumer Hulk is pressed into
service to quash leftists liberation, and develops an uncharacteristic
waggishness -- portraying both a sense of humor and a suspiciously
intimate knowledge of governmental regulations -- in order to
be seen as sheepherderr rather than Shiva.
Why this glorification
of state violence? Why this twisting of humble peasant pastries
into tools of assimilation and baksheesh? Whither the Phoomie
Goonies? And why Barzun's collaborationist cause in callously
crushing his communist cavil? These and other vital questions
we will attempt to address over the next 875 pages.
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