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LUDIC LOG
09.26.2005
The Bongiorno
Jimmy's story begins all the way back in September of 1991. It
was then that six men, their attorneys, a $2,600,000 startup
investment, several bank loans, and an IPO scheme decided that there
were a lot of institutional-grade convenience dining establishments,
but there weren't enough
institutional-grade convenience dining establishments, and in
particular, there were no
institutional-grade convenience dining establishments that those six
men and their attorneys happened to own. Six months later, that
oversight had been corrected.
But it wasn't all about dollars and sense. While we assure you,
the potential Bongiorno Jimmy's share-nurturer, that we have been a
consistently profitable nutritional operation facility since our third
year in business, we are also steadfastly committed to our mission of
providing tasty, technically nutritious products to each and every one
of our millions of drive-through and enter-and-leave guests throughout
New England, the upper Midwest, and the Florida Panhandle coming
soon. Because there was more lacking in this market segment than
just profits for our board of directors. Lots more.
Before the golden age of the early- to mid-1990s, when Bongiorno Jimmy
and their instantly classic corporate spokes-icon, Criceto Pazzesco the
Pasta Hamster (formerly Roditore Eccelente the Organ-Grinding Rat,
prior to the letters, health code problems, and various lawsuits, which
were all settled at minimal cost) first came on the scene, there were
no restaurants that combined authentic Italian peasant cooking with
genuine Midwestern friendliness and hospitality. There was
nowhere you could go to satisfy your craving for pizza slathered with
mayonnaise, Potato Cakes Puttanesca, or wine-flavored milkshakes.
Delicacies like veal and meatballs came with intimidating foreign names
and confusing, utensil-heavy serving presentations, not in handy
pressed nugget form with free marinara-style dipping sauce. And
if you wanted your pasta formed into rings and deep-fried for on-the-go
convenience, well, you just had to do it at home.
Bongiorno Jimmy's changed all that. We brought the worlds of fine
Italian cuisine and industrial food design together. We proved
that you don't have to have a vowel at the end of your last name to
make money selling pizza. And we used our inspiration and
know-how to combine taste, nutrition and hand-held portability into
something we call "delition" -- and it shines through in every product
we sell, from our industry-best-selling Pizza in a Cup to our
Sicilian-Style Egg Roll Fingers, to our new line of low-carb Various
Sausage Wraps. There's not a rule we haven't broken (other than
health code rules, since 1998) in our quest to be the most successful
franchising operation we can be. We didn't listen when they said
gazpacho couldn't be served hot, with ground beef, and also that it was
Spanish and not Italian. We didn't listen when they said you
can't be "old-timey" and also make the most of recent advances in
frozen meal reconstitution technology. And we know that you won't
listen when some conservative know-nothing financial analyst calls us a
"junk stock".
Welcome to the big, well-fed family of Bongiorno Jimmy's
share-nurturers. And remember our old Italian family motto:
"I valori di azionario correnti non
sono un indicatore delle prestazioni future!"
TODAY'S DRIFTWOOD: "When it has happened to thee to be
unfortunate...remember the saying of Euripides and then wilt thou be
more easy: 'There is no man who is happy in every way.'
Then imagine thyself to be one of the great crowd of mankind."
(Phillipides)