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LUDIC LOG
09.29.2004
Good morning, Mrs. C.!
All of us down here in Marketing hope that this morning finds you well,
and that your recent trip to Israel was as spiritually rewarding as it
looked in all the newspapers. Mitzi over in PR said that when she
spoke to you, you had mentioned being brought to tears by "all the
incredible religious history and how there's Jesus and Moses and Buddha
and everything in this one little part of the world". Well, I
don't have to tell you, that choked every one of us up, too, and we
want you to know how proud we are that we were able to help you pull of
the Kabala business with such a great degress of success. And
naturally, we're all on board with the next phase of the platform as
well.
Now, before we get down to cases, allow me to say that none of us here
are questioning your good judgment. Maybe the old staff might
have done that, the people you had working for you before you'd proved
to everybody in this business that you could do their jobs better than
they could with their eyes closed. The previous management of
this division of you thought they had something to teach you, whereas
we know that more than anything, we're here to learn. After all,
you've taken an ancient, little-understood mystical religious sect and
turned it into the hottest accessory since the personalized water
bottle -- and that's just in the last six months. You, of all
people, don't need to be reminded what a tremendous impact you've made
on popular culture in everything you've tried; who else could have made
a book of softcore bondage porn into a seminal feminist document, or
changed "constant reinvention" from a snide insult into a breathless
compliment? So please don't think of the notes we've come up with
as criticism so much as guidance. We aren't here to make your
decisions; the Kabala thing worked out brilliantly despite some, well,
kvetching on our part, and you would have been right to give us all the
boot. But since you didn't, allow us just a little bit of
feedback, based on our research.
1. SATANISM. Frankly, we all loved the sound of this one
right off the bat. There's the high fashion, the snazzy
iconography, the edginess, and the opportunity to, as you put it,
"reclaim Satan worship from the unsavory elements" who have given it a
bad name. And it comes pre-loaded with tons of shock value, which
always translates to box-office pow. However, we do have a few
caveats: first, you're breaking no new ground here.
Satanism hasn't reached a media saturation point, but it's certainly
par for the course as far as the press goes. Let's face it, Mrs.
C: Geraldo wasn't booking Kabalists on his show back in the
mid-'80s. Second, with the exception of your friend Mr. Osbourne
(and if you see him, do tell his son that he left what I assume is his
asthma inhaler at the Christmas party), Satanism has never really done
boffo business as far as record sales go; metal has a hip cachet, but
it's with a very undesirable demo, and it's just not likely to get you
the sales figures you need to get that Sri Lankan vampire baby you've
had your eye on. Also, one of our interns pointed out that Mr.
Osbourne is not, in fact, a Satanist, but rather a Christian, and all
you have to do is look at Amy Grant's career to see where that will
take you.
2. BECOMING AN EXPERT ON CARPENTRY. This one is a little
tricky. On the one hand, much like your stated desire to become a
literary theorist, it's unlikely to offend anyone, although it might
seem a tad puzzling. But on the other hand, also like your stated
desire to become a literary theorist, it's hard to know exactly who's
going to be drawn in by this. It's probably likely that most
carpenters are already part of your fan base, and those who aren't,
even if they're drawn in by the carpentry phase of your career, will
not offset the fans you will will lose if your key demos start to nod
off when you begin talking about half-blind dovetails, oven-dried
lumber weight and mortise-and-tenon joints on Letterman. Also, and I
preface this by saying that it's not that you aren't capable of doing
this, you would actually have to learn a lot about carpentry, and this
would likely cut into the time you spend recording songs, spending time
with your childrens' nannies, and perfecting your latest accent.
3. JAINISM. All right, cards on the table time: we
all adore this one. It's fun, it's uncharted territory, it's got
all that hip Indian-culture cachet but without the humdrum
predictability of Hinduism -- what's not to like? It's a great
demo (a lot of Jainists are stockbrokers), it gives you access to some
terrific copyright-free ethnic music, and if you decide to go the
sky-clad route, you'll have the grindhouse crowd lined up around the
block to see if you've still got the goods. (Which your dancers
assure me you most certainly
do!) Finally, it's got enough mystical elements that you won't
really have to learn much about it; just memorize a few key
catchphrases that are vague-sounding enough that you won't get called
out on them, just like we did with Kabala, and you'll be as good as
gold. Our one minor quibble is that technically, Jains are a tad
more strict than vegetarians or even vegans. Depending on how far
you want to go with this, you'll have to wear a protective mask over
your face to ensure that you don't accidentally inhale any insects, and
you'll need to give up walking and other motion-centric activities for
fear of trodding on something. Also, you won't be able to eat
fruits or vegetables unless they have fallen from the tree or vine, and
there is a good possibility you will starve to death. But
otherwise, there's nothing but up, up, upside!
TODAY'S DRIFTWOOD: "Judge the goodness of a book by the energy of the
punches it has given you. I believe that the greatest
characteristic of genius is, above all, force."
(Gustave Flaubert)