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10.28.2002
"You're asking me
to dumb it down."
"I'm not asking you
to dumb it down. I'm asking you to consider your audience."
"I am considering
my audience. I'm probably the only person who is. I'm giving
them a little credit for a change. I'm not talking down to them."
"I hate to bring
base financial considerations into this..."
"That's what you
always say when you're about to ask me to compromise my integrity."
"The piece is simply
not going to sell as written, Mark. It's too highbrow. I hate
to say it like so crudely, but that's the way it is."
"This is ridiculous."
"I know."
"This is not why
I got into this business."
"I know."
"It's not even as
if it's really arcane or anything. The references to Joyce, to
Proust, to Celine -- a lot of people would consider it pretty
mundane. Woolf, Beckett, you and I learned all this in sophomore
year. I can't believe that the audiences would be that intimidated
by it."
"It's not the audiences.
You know that. It's the editors."
"Fuck the editors!
Pardon me if I attribute a little sophistication and intelligence
to my readership. I guess that's a cardinal sin."
"It's all about money
with those guys. Reaching the widest possible audience."
"Widest possible
audience doesn't mean lowest common denominator, you know."
"I know."
"Shakespeare wrote
for public consumption. So did Shaw. It's not like art and commerce
are matter and anti-matter."
"Hey, you're preaching
to the choir, my friend."
"Well, what's the
problem, then?"
"Look, Mark. Do you
pay me to parrot your aesthetic beliefs? Or to handle your business?"
"You know what I
pay you to do."
"And that's what
I'm doing. I'm advising you, as your agent, that rightly or wrongly,
you have written above the heads of your audience, and the publishers
are not going to accept it."
"At all?"
"In its current form."
"Even if I take out
the framing device? I cribbed that from Perec. American audience
don't really go for the OuLiPo stuff, I know."
"Even then."
"God."
"I know."
"It's just so frustrating.
I hate treating my readers like they're a bunch of second-graders."
"Well, Mark, to be
fair, they are a bunch of second-graders. That's Highlights
for Children's key demo."
"They'll act like
kids as long as we treat them like kids, Steve."
"I know. We've had
this discussion before."
"The second-grader
of today is the educator and critic of tomorrow. If you raise
them on Twinkies that's going to be all they want to eat."
"Look at it this
way. Goofus and Gallant are, well, they're a sort of established
intellectual property."
"I know. They're
absolutely iconic. That's one reason I wanted to work with them
so badly."
"Yes. But that works
both ways, you see. The editors are very cautious about what
they do with the, the brand image, for lack of a better term.
It's like the Lucky Charms thing, you remember?"
"How could I forget?
It's the same blinkered attitude. 'You can't kill off Lucky,
you can't kill off Lucky'. Never mind the ethical lesson it could
impart. Never mind the revelatory nature of the piece."
"It was a shame."
"Death is growth,
Steve. It's a basic rule of drama. The Greeks knew it. The French
knew it. But try convincing General fucking Mills."
"Well, I'm telling
you, you're up against the same problem right now."
"What's their complaint,
exactly?"
"They feel there's
too much moral ambiguity."
"What?!? But...for
Christ's sake, it's the 21st century! We're living in a post-modern
era! How can they shy away from moral shadings? It's not a Manichean
world anymore."
"I realize that.
But they feel that the dualistic nature of the characters is
a strength, not a weakness."
"You know what? Fuck
them. Fuck their whole patronizing attitude. Their readers will
let them know what they think about being condescended to. I
don't need to be straightjacketed like this."
"It's your decision."
"I'm a man of principle,
Steve, if nothing else."
"I respect that.
It's very admirable about you."
"Is that book reviewer
gig still available?"
"At Cricket?
Absolutely."
"Did you send them
my review of The World within the Word?"
"They loved it. They
won't publish it, because it's spec, but they think you've got
a terrific style. They need a 3-page on Merton the Moving
Van by the end of the month."
"If I deliver ahead
of schedule, do you think they'll let me do the Barthes chrestomathy?"
"I'll see what I
can do."
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