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LUDIC LOG
11.04.2004
Here at FutureSync Industries, our
job is to predict the trends of tomorrow to make sure your profit
margins increase starting today. And as you already know if
you've signed up for this free preview-pack of the exciting trending
predictives that have made FSI the hottest name in cultural branding,
the best product of tomorrow...is yesterday.
FutureSync has a track record in nostalgia shaping and pre-remembrance
cultural repackaging that is unparalleled in the cultural branding
industry. Our forecasts are always controversial, but they're
always on target: that's why we have the most powerful brand in
branding. We predicted the Happy
Days 1950s nostalgia of the 1970s, the Stray Cats 1950s
nostalgia of the 1980s, the
camp/disco 1970s nostalgia of the 1990s, and the That '70s Show 1970s nostalgia for
the 1950s of the 2000s. We put investment capital in Grateful
Dead-related holdings in the 1970s because we predicted a strong
throwback nostalgia for the 1960s as early as 1974; and we put further
investment capital in Uncle John's Band-related holdings in the 1990s
because we predicted a strong throwback nostalgia for the Grateful Dead
nostalgia of the 1970s and 1980s as early as 1991. And we've seen
our clients realize massive profit margins on bell-bottom pants on no
less than eleven separate occasions.
It's a truism that there's nothing new under the sun; tomorrow's trends
are simply yesterday's trends rediscovered and repackaged for
today. And now that you've signed up for this absolutely free
(pending credit check, transfer fee, and three-year subscription
agreement at regular cost) preview-pack, we're going to give you the
next three cultural branding trends, and it won't cost you a
penny. Please see the attached prospectus for marketing
opportunities, recommended investments, and additional fees, and
remember our slogan at FSI: "REMEMBER THE FUTURE!"
1. 1930s
Nostalgia: "MANIC DEPRESSION".
Let's face it: the 20th century is a pretty tapped vein when it
comes to nostalgia trending. Sure, the 1970s will come back
again; they always do. But beyond that, what's left? Jazz
bows, flappers, zoot suiters, greasers, hippies and new wave love gods
have all had their moment in the sun. While we surprised the
whole world (we always do!) by correctly predicting that 2001 was not
too soon for 1990s nostalgia as our highly-rated "I Love the '90s!"
property proves, but we know that can't last forever. What's
next? The underexplored 1930s, that's what! Often
forgotten, wedged as it is between the roaring twenties and the
all-American '40s, the thirties are a rich vein of cultural branding,
from our proposed "Hobo Chic" line of clothing to our Cook-In-The-Can
brand of Hooverville-inspired cuisine to our (still under development)
plan to encourage rail-jumping as the hot new extreme sport of the late
2000s. Best of all, it's recession-proof: if the economy
nosedives, the cultural branding will perfectly match the zeitgeist;
and if it booms, you can make all these products on the cheap but
charge premium prices for them! Yes, happy days are here again,
with a chicken in every pot, a car in every garage, and a "Manic
Depression" head-shawl or top hat with a flipped-open crown on every
head!
2. Days of Future
Past: "JETSONLIFE".
What will be the hottest nostalgia marketing opportunity of the
2010s? The 1950s, of course! Oh, sure, you're saying -- a
safe bet. The 1950s are second only to the 1970s as a rich vein
of cultural branding opportunities. But this isn't your
grandfather's 1950s, or your father's 1950s, or even your older
brother's 1950s -- this is the 1950s of the future! Yes, in the
early twenty-teens, we boldly predict that the style will be that of
the early twenty-teens as envisioned by the people of the
fifties! Bubbled space helmets, silver jumpsuits (the '50s-2010s
kind, not the 1970s kind), clunky-looking laser pistols that say
"ZZZZAP!" and throw sparks, lumbering robots that make as much noise as
a crystal chandelier falling onto a running industrial vacuum cleaner,
and cars that look like spaceships that look like cars will be the
order of the day, and you'll want to get those orders in on time.
Get tomorrow's interpretation of yesterday's conception of tomorrow
today!
3. The 1570s:
"OLD AS OLD SCHOOL GETS".
One of the biggest challenges in the culture marketing industry is
authenticity -- what our trendicator technicians call "street
cred". In our boldest prediction yet, we're advising that there's
no better way to establish authenticity than to cash in on nostalgia
for a period that absolutely no one remembers, and no better way to get
"street cred" than to return to a time before there were streets!
What will peak during the 1570s crazy of the late 2010s?
"Frutefull Sermons" t-shirts, for one thing. Carrier pigeons, for
another (they're really just regular pigeons, but that'll be our little
secret). Tintoretto prints. Tycho-Brahe-inspired metal nose
prosthetics. "Greensleeves"-mania. Seventh French War of
Religion re-enactment societies. A Commentaries on Roman Law
revival. Plague chic. And so, so much more -- if you just
get in on the ground floor! Like it says in the
soon-to-be-popular-again Eupheus:
The Anatomy of Wit, "FutureSync Industries: now and then, and
forever, the Prophets of Profit!"
TODAY'S DRIFTWOOD: "We should give as we would receive, cheerfully,
quickly, and without hesitation; for there is no grace in a benefit
that sticks to the fingers."
(Seneca)