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12.29.2003
The City Project
BUILD YOUR
BUSINESS, REPUTATION AND BRAND AWARENESS
You are invited to build
all these things and more, by building upon one of the most innovative
corporate sponsorship opportunities in America -- The City
Project. There has never been a more opportune time to give
your corporation unparalleled access to city denizens, the coveted
suburban demographic, local and national media and the hottest
names in populous areas.
This is a rare prospect.
We encourage you to peruse the success stories delineated below
and join the City Project. Realize the full potential of your
business. Build on the best.
INDYCRANAPPLEIS
Ocean Spray came to the
City Project with a conundrum. How do we reach Middle America's
thirsty masses? The answer was nestled only 200 miles from Chicago
and 220 miles from St. Loubriderm. A burgeoning metropolis of
over 2 million, the former Indianapolis now serves as conclusive
proof that everything can be combined with cranberries
to tasty effect.
ST. LOUBRIDERM
This hardened post-industrial
husk of a city became a bastion of supple creaminess thanks to
a partnership with Lubriderm. Though still riddled with violent
crime, even the harshest assaults of the former St. Louis now
boast a "softer" touch.
BOCA BURGER'S NEW BUFFALO
In terms of American gastronomy,
the "new buffalo" is beef. The new beef? Boca Burger,
of course. This convenient two-step logic helped transform the
former New Buffalo, Michigan, a sleepy burg of 2,000 located
at the mouth of the Galien River, into a tasty representation
of shifting dietary preferences, located, we hope, at the mouth
of America.
LAS VEGAS! PRESENTS:
LAS VEGAS
Combining the inherent
glitz, sparkle and tourist appeal of actual Las Vegas with the
Las Vegas Tourism Commission's desire to market the inherent
glitz, sparkle and tourist appeal of actual Las Vegas was a masterstroke.
Now the inherent glitz, sparkle and tourist appeal of actual
Las Vegas is as well represented as ever across a variety of
mediums, thanks to the Las Vegas Tourism Commission.
I CAN'T BELIEVE IT'S
NOT TUCSON
Once known as Tucson,
Arizona, this sun-dappled metropolis was a natural fit for popular
margarine brand I Can't Believe It's Not Butter. I Can't Believe
It's Not Tucson represents what we at the City Project call "an
organic amalgamation" between brand and locale. The parallels
between the two are too numerous and apparent to list here.
The solitary discernible difference between the product and its
marketing partner? Tucson actually is Tucson. Believe
it!
Please note that the examples
above represent merely the tip of the proverbial skyscraper.
The City Project is currently pursuing partnerships with numerous
west coast locales, looking into entire states available for
sponsorship and even investigating properties on an international
level. So be it in Tanzania or in Tanzania, Ohio, build the
future of your business by building on the best: The City
Project.
Permanent Link.
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